Roberto Ugolini 17 Rosso Fragrance bottle

Roberto Ugolini 17 Rosso Fragrance bottle on red background

Roberto Ugolini 17 Rosso Fragrance bottle in car

Roberto Ugolini 17 Rosso Fragrance bottle layflat with leather background and decorations in rd

Roberto Ugolini 17 Rosso Fragrance bottle and sprayer

Roberto Ugolini 17 Rosso Fragrance bottle and sample

Roberto Ugolini 17 Rosso Fragrance sample sprayer

Roberto Ugolini 17 Rosso Fragrance sample

Roberto Ugolini

17 Rosso Cologne

Name: 17 Rosso Cologne
Brand: Roberto Ugolini
SKU: 4260605841057
Price: 325.0 USD
Availability: InStock

5 Reviews

$325.00

Size

100ml - 3.4 fl oz

2ml - 0.07 fl oz

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Fragrances cannot be returned or exchanged, and are shipped within the US via Home Delivery / Ground only.

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Ugolini Fragrances Comparison Table
Features	Roberto Ugolini	Creed	Floris	Tom Ford
Standard Volume	100ML - 3.4 FL OZ	100ML - 3.4 FL OZ	100ML - 3.4 FL OZ	100ML - 3.4 FL OZ
Minimum Scent Oil Concentration	Eau de Parfum = 20%	Eau de Toilette ≈ ?%	Eau de Toilette ≈ ?%	Eau de Toilette ≈ ?%
Maximum Scent Oil Concentration	Extrait de Parfum = 30%	Eau de Parfum ≈ ?	Eau de Parfum ≈ ?	Eau de Parfum ≈ ?
Specially Engineered Atomizer for High Oil Content	Yes	?	?	?
No Stabilizers	Yes	?	?	?
Made In	Italy	France	Britain	USA / CH / UK
Competitive Info Gathered	August, 2024	August, 2024	August, 2024	August, 2024

Incredible Scents Inspired by Italy
Fragrances for Every Occasion
La Dolce Vita in a Bottle

I ordered the Roberto Ugolini Sampler as soon as it was offered by Gentlemen's Gazette and was happy when all eight arrived. I took my time and tried a new fragrance every few days. My wife helped me greatly to find the one that was best for me and that she enjoyed on me. After narrowing down to two, Oxford and Derby, then doing a double-blind test, I settled on the one that worked best for me for day and evening. I picked Derby for its masculine, dramatic, uplifting and spiritual qualities. To me, it puts a happy spring in my step. It is the perfect accessory and as important as an elegant necktie or a fine fedora. I could not agree with Roberto Ugolini more as the Derby box clearly states "Fragranze Uniche in Santo Spirito." Un milione grazie Signor Ugolini und Herr Schneider!
— Victor S.

The Scent of Italian Elegance

Crafted from Exceptional Raw Materials
Totally Unique Blends of Scent Notes
A Fragrance for Every Formality, Occasion, and Season
Developed with Years of Planning
Formulated by Skilled Scientists
Heavily Concentrated
Remarkable Sillage
Unparalleled Duration
Beautiful & Colorful Flacons
Italian Style, Bottled

How Did Shoemaking Inspire a Line of Fragrances?

Roberto Ugolini, the man, is renowned for creating some of the most beautiful shoes available today, drawing upon the rich legacy and history of shoemaking and leather production in the Italian city of Florence. In addition to his professional interest in shoes, Ugolini also has a personal passion for fine perfume.

One of Ugolini’s many clients, Herbert Stricker, just happens to be one of the biggest names in the contemporary perfume industry. Building upon the same charm, beauty, and personality that defines shoemaking, the pair collaborated to produce a line of fragrances evocative of the craft of fine shoes, but able to be worn and enjoyed in a variety of circumstances.

From this most unlikely of sources came Robert Ugolini Fragrances, a rising star in the firmament of fine perfumes. Featuring ten scents, these fragrances draw inspiration from countless aspects of Ugolini’s life: his craft in shoemaking, his beloved city of Florence, and his incomparable and joyful approach to life. We here at Fort Belvedere are proud to introduce you to this remarkable line of singular scents.

Vertical Roberto Ugolini fragrances on checkerboard

The Unforgettable Union of East and West

Meaning “The Red #17,” this fragrance’s name references the unique address system of Florence, in which commercial businesses are designated by the color red. This particular street number was the location of Roberto Ugolini’s original workshop, and so this fragrance is of particular importance to the firm and the man himself. The flagship fragrance of the collection, it is also the line’s best seller because of its exceptionally unique scent, born of the union of traditional Eastern and Western fragrances.

17 Rosso opens with incredible complexity, perfectly interweaving peach, saffron, and leather for an unexpected but unforgettable first experience. This opening is then enlivened by mint and raspberry, imparting a tingling sensation that invigorates the fragrance and heightens the complicated damask rose at its heart. The odors are then subsumed by the soft, musky, and somewhat earthy base notes.

Scent Notes & Information

Scent Families: Floral and Spicy
Top Notes: Mint, Saffron, Ylang-Ylang, Peach, Rasberry Leaf
Heart Notes: Damask Rose, Pink Pepper, Peony
Base Notes: Styrax, Ambrette Seed, Amyris, Vetiver, Cedarwood

Concentration: Eau de Parfum
Sillage: High
Longevity: High
Gender: Unisex, tending masculine

How and When to Wear 17 Rosso

Exuberant and extravagant, this fragrance is not for the meek. The exceptional mingling of scent experiences, concluding with a harmony of woody and sweet, spicy and leather, all with the taste of fruit on the tip of the tongue, makes this fragrance an obvious statement scent or an ideal contender for special occasions. That being said, the bold and the brave will have no difficulty pulling this individualist scent off for daily wear. The only factor to keep in mind is that it is highly concentrated, and even a small amount can go a very long way: this opens up remarkable avenues for the experienced cologne-wearer to craft nuanced layers of scent, weaving either a more subtle experience or one of a deeper intensity.

Occasions: Michelin star restaurants, Pitti Uomo, cigar Lounge, the opera, ocean liner cruises
Personal Style/Pair With: Understated elegance, like a suit & turtleneck or a vintage leather jacket
Time of Day: Evening
Seasons: Cool & cold weather
Mood: Emboldened, individualistic, mysterious

Questions?

If you have questions in choosing a cologne for yourself or someone else, let us know, we are happy to help.

SKUs: Sample-4260605841651 Full Size-4260605841057

Flacon Capacity

Full Size: 100 ml || 3.4 oz

Tester: 2 ml || 0.07 oz

Roberto Ugolini Oxford fragrance Flacon with sample sprayer

How to Store Your Fragrance

To preserve the smell and quality of your fragrance for as long as possible, storing it in the right place in your home is key.

Even though it’s convenient, don’t store your fragrance in the bathroom, as the humidity and change in temperature when you shower can mess with its chemical makeup.

Ideally, colognes should be kept in a cool dry place, like your bedroom drawer or closet to maintain its quality. Avoid exposing it to sunlight as it also breaks down the fragrance’s chemicals and potency, and makes the fragrance expire sooner.

Fragrances Do Expire

The expiration date of your fragrance should be printed on the bottom of the bottle or the label. Some also list Period After Opening (PAO), which is the number of months the cologne is good for before it expires.

When handled properly, most fragrances will last for at least three years.

Avoid Decanting

Removing your fragrance its original bottle can adversely affect the wearing experience of the fragrance, because transferring the liquid exposes it to air and causes it to evaporate, which could also alter the potency and balance of the chemicals, upsetting the scent.

Roberto Ugolini Marzocco fragrance Flacon layflat on leather

What makes these fragrances so special?

Fort Belvedere is proud to partner with world-renowned fragrance brand Roberto Ugolini to offer a line of versatile, classic scents that capture the same standards of remarkable quality, exceptional value, and timeless appeal that define every Fort Belvedere product. Developed with creative input from Herbert Stricker, a titan in the fragrance industry, this collection draws inspiration from the craftsmanship of Roberto Ugolini, a Florentine shoemaker whose artisanal production is famed the world over. Applying the same dedication to craft that defines Ugolini shoes, the Roberto Ugolini fragrance line embodies the best aspects of traditional workmanship and Old World charm to offer up a truly unforgettable scent experience that represents the perfect finishing touch to any Classic ensemble.

Evocative of the oft-envied Italian lifestyle, this line represents the best of Italy’s La Dolce Vita. Complex, elegant, long-lasting, Ugolini fragrances serve as the perfect finishing touch to any styling, gentlemanly ensemble.

Details & Specs

Kitten Heel Fragrance by Roberto Ugolini flacon layflat on brown leather with rec accessories

Superlative Raw Materials

By sourcing only the finest raw materials as bases for these fragrances, the skilled perfumers at Roberto Ugolini are able to craft scents that are immediately recognizable without being overwhelming and long-lasting without being clingy. Each raw ingredient has been broken down into constituent parts through advanced chemical processes that allow for the extraction of the exact desired scent. These building blocks are then assembled harmoniously to create the evocative and experiential layering of diverse smells that constitute these unforgettable fragrances.
A Truly Unique Scent Experience.

Drawing creative inspiration from the artisanal standards and storied history of Florentine shoemaking, the idea behind this line is essentially unique in the fragrance industry. The result is a comprehensive, holistic collection of scents that are unlike anything else, ensuring a noteworthy and individualized fragrance experience sure to make a lasting impression on everyone that you encounter.
Crafted with an Emphasis on Versatility

Despite its idiosyncratic inspiration, this fragrance has been especially formulated for adaptability. While subtle nuances in scent profiles and layering experiences allows you to maximize the effect of these scents when worn during particular occasions, seasons, or formalities, each fragrance was honed with overall wearability in mind. The result is a versatile fragrance collection able to provide the perfect olfactory touch for literally any outfit.
The Perfect Concentation

Roberto Ugolini fragrances are made in two different concentrations. An eau de parfum has an oil concentration of between 20% and 25% while an extrait de parfum has a concentration around 30%. Concentration indicates the general intensity, longevity, and sillage of a fragrance, and at either of these concentrations, you can expect a typical wearing experience in which even a dab will go a long way, offering great value and a consistent olfactory progression.
Years in the Making

Herbert Stricker has taken literally years to devise and develop each and every fragrance in the Roberto Ugolini line. Drawing upon his decades of experiences and unique creative ability, Strickler individually conceived of each scent through extensive experimentation, working with artisanal perfumers to pair, layer, and emphasize every component part until reaching the perfect final formulation.
Conveyed in a Work of Art

Sparing no expense, the refined bottle that holds your fragrance looks as good as the product itself smells. Each bottle is modeled after classic fragrance vessels from the Golden Age of Menswear, featuring a genuine horn cap evocative of Art Deco styling. Like Roberto Ugolini shoes, each bottle features a genuine leather tag stamped with the Roberto Ugolini maker’s mark, testifying to the same standards of excellence that define each product. For easy identification, and visual interest, every fragrance bottle features a unique color drawn from the palette typical of beautiful Florence, home of Roberto Ugolini.
Specially Made Atomizer

Roberto Ugolini fragrances are so rich in aromatic oils that each flacon has to be outfitted with a special atomizer that won't become clogged. As a result, however, the atomizer is of superior quality and is able to be precisely controlled, so you only ever apply exactly as much of the fragrance as you want to.
Formulated for Precise Application

With oil-rich concentrations to ensure both longevity and projection without becoming overwhelming, the intensity and impact of this fragrance can be effortlessly controlled by volume of application. Fewer sprays will cultivate an understated, light experience, while additional sprays heightens the intensity and presence.

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