Roberto Ugolini 17 Rosso

Meaning “The Red #17,” this fragrance’s name references the unique address system of Florence, in which commercial businesses are designated by the color red. This particular street number was the location of Roberto Ugolini’s original workshop, and so this fragrance is of particular importance to the firm and the man himself. The flagship fragrance of the collection, it is also the line’s best seller because of its exceptionally unique scent, born of the union of traditional Eastern and Western fragrances. 

17 Rosso opens with incredible complexity, perfectly interweaving peach, saffron, and leather for an unexpected but unforgettable first experience. This opening is then enlivened by mint and raspberry, imparting a tingling sensation that invigorates the fragrance and heightens the complicated damask rose at its heart. The odors are then subsumed by the soft, musky, and somewhat earthy base notes.

Scent Families: Floral and Spicy

Top Notes: Mint, Saffron, Ylang-Ylang, Peach, Rasberry Leaf

Heart Notes: Damask Rose, Pink Pepper, Peony

Base Notes: Styrax, Ambrette Seed, Amyris, Vetiver, Cedarwood

Sillage: High

Longevity: High

Gender: Unisex, tending masculine

Exuberant and extravagant, this fragrance is not for the meek. The exceptional mingling of scent experiences, concluding with a harmony of woody and sweet, spicy and leather, all with the taste of fruit on the tip of the tongue, makes this fragrance an obvious statement scent or an ideal contender for special occasions. That being said, the bold and the brave will have no difficulty pulling this individualist scent off for daily wear. The only factor to keep in mind is that it is highly concentrated, and even a small amount can go a very long way: this opens up remarkable avenues for the experienced cologne-wearer to craft nuanced layers of scent, weaving either a more subtle experience or one of a deeper intensity. 

Occasions: Michelin star restaurants, Pitti Uomo, cigar Lounge, the opera, ocean liner cruises

Personal Style/Pair With: Understated elegance, like a  suit & turtleneck or a vintage leather jacket

Time of Day: Evening

Seasons: Cool & cold weather

Mood: Emboldened, individualistic, mysterious